The Blueprinted Approach for Digital Marketing Services

Digital Marketing Blog

If you’ve considered hiring a digital marketing expert to help promote your business, you’ve probably come across many ‘marketing experts’. You know, those who jump at the chance to present you with an outrageous marketing agency quote, and expensive, subscription-based, do-it-yourself marketing platforms that leave you even more confused about digital marketing than when you started your search for help.

So, before I explain what Blueprinted Marketing is, let me give you a little history on how it was conceptualized:

In 2008, I started my first digital marketing company – called ‘GNIM Media’, GNIM – short for Gustavo Natotschiev Internet Marketing. Four years later I re-branded it as SEO TWIST, since the main focus was on search engine optimization (SEO) and digital marketing services – with a twist! Then, over the course of the subsequent four years, after plenty of lessons learned, and lightbulb moments – the ideas and foundation for Blueprinted Marketing – a self-serve digital marketing platform, was born.

During my ten years with GNIM Media / SEO TWIST, and now with Blueprinted Marketing, I’ve worked with hundreds of small and medium-sized businesses in both Canada and the US –  from Newfoundland to Alberta, and from New York to California. I’ve had a bird’s eye view of many companies and had the unique opportunity to see first-hand the challenges they face. While working on their digital marketing strategies, I collaborated, advised, and celebrated in these businesses successes. Some were at the very introductory / idea stage of their business, while others were long-standing companies that were launching a new product line, or breaking into new territory.

All that accumulated knowledge and invaluable customer insight ignited a desired to build a marketing platform that in today’s self-serve, do-it-yourself kind of world, I realized, business owners want.  I saw a need and thus created Blueprinted Marketing to offer businesses tried, tested and true digital marketing blueprints. The blueprints are fully customizable, effective, are quick to implement, and they save time and money.

While there’ll always be those who will be mostly ‘hands-off’, the majority of entrepreneurs that I’ve worked with have some marketing knowledge and know-how, and if given the option, they want to be more involved in the planning and execution of their company’s marketing strategy. This oftentimes means that they’re more invested in the process, become more educated in the techniques and tools, they’re able to reduce costs, and subsequently, they end up stretching their marketing budget to achieve more.

When is a Digital Blueprint Right for your Business?

Digital Blueprints are the Right Fit if your Business Falls into any of these Categories:

  • You or someone in your company has some knowledge in a specific area(s) of marketing. For example – perhaps you have a social media maven on your team who has run successful social media advertising campaigns, but this person is not well-versed in other areas, such as Google Ads campaign set-up and monthly management.
  • You might have a Google Ads certified team member, but what’s required to make your advertising campaign a success is to have a goal-specific landing page that potential clients are directed to once they click on your ad. Unfortunately, your resource doesn’t have web design/dev skills, but luckily for you, we have the perfect Blueprint for your industry! The landing page can be customized with your logo, branding, unique message and calls-to-action, and goals!
  • You don’t have the budget to work with an expensive agency that charges inflated prices for the services that they tell you, “you need”. We break down the process in a simplified, effective way and present you with Digital Blueprints that are customizable to your business/industry/vertical/campaign and can be ready within 24 hours.

Still not convinced a Digital Marketing Blueprint is the right fit for your business? Rest assured, we have brought success to companies from a diverse range of sectors – health and fitness, professional services (law firms, dental clinics, financial services, etc.) food and beverage, beauty, home repair and renovation, technology companies and more, and we can do the same for you!

And, no need to worry if you fall into the category of being a client who prefers to entrust the marketing experts with the entire marketing process – we can also happily service you from A to Z. The difference with Blueprinting Marketing is that we give you the option!

Thanks for reading.

Cheers to your success,

– Gustavo Natotschiev