Importance of Analytics for a Digital Marketing Campaign

Digital Marketing Ottawa

Without analytics, you’re simply assuming that your digital marketing campaigns have been doing okay. That’s not something you should be comfortable assuming. In order to truly understand what’s working for your business and what isn’t, you need to review the facts. What online platforms do your customers prefer using? Which products are more popular? All of these questions can be answered by using analytics. Reaching out to a team for help with understanding your digital marketing campaign analytics and metrics can mean that your campaigns get better results. Below are a few key points about how analytics can help you to get you started.

What can analytics show you?

Many questions you have about your campaign can be answered using analytics. It can determine which social media and online platforms had the highest web traffic as well as which ones had the lowest. This can help you figure out which platforms you can improve your presence on and which ones are already successful. You are also able to see which campaigns are worth expanding on based on their success and which you’d be better off to learn from and not repeat.

Not only can analytics show you what is and isn’t working for your business, it can also show you who your customers are. Analytics can provide a lot of details on the demographic of your target audience, which are repeat customers, if they’re willing to refer your business to a friend, what they like and dislike, as well as what site was used to make their purchase and more. This is all insightful information to help determine whether you’re reaching your target audience.

Review the numbers

There is a plethora of data and analytics that can be collected on your website’s performance as well as other online platforms during a campaign. Traffic by channels, page views, Audible and Visible On Complete (a measurement of the percentage of impressions where the ad was visible and audible on completion and delivered to a human), and ROI are only some of measurements. All of these metrics will determine if what you’re currently doing is working well. It will also show you where you need to make some improvements. However, as Think with Google explains, not every metric needs to be analysed.

Going forward

The results you receive from analytics are the key to determine the next steps you need to take. You now know how successful or unsuccessful your campaign was, who the customer is, which online platforms generated the most sales and more. All of this information will allow you to make an informed decision to build an even more successful subsequent digital marketing campaign. Staying on top of the analytics of each campaign will ensure you know what your next move should be.

The only way for you to know if a digital marketing campaign is truly successful (or unsuccessful) is to have the data to prove it. Digital marketing analytics will give you the precise information you need in order to understand how well your digital marketing campaign faired. If your business needs help creating a digital marketing campaign, reach out to a team for digital marketing to set up your business for success.