If a business wants to succeed they have to adapt and change their marketing in order to reach consumers on new platforms that have been created. It’s something the industry has consistently experienced; however, it’s challenging to learn how to advertise in new ways. Content marketing is a way to reach your target audience without […]
Category Archives: Digital Advertising
18
Jul
Jul
Digital, Radio, TV, Print – regardless of the advertising medium, the objective is to effectively reach your target audience, informing them about your company as well as your products and/or services. However, ads stand out because of the fact that they are advertising – and ads on their own are unlikely to sell. With content […]
03
Jun
Jun
Most business owners now understand that social media needs to be part of their marketing plan. It’s an effective way to meet new potential customers, build community and stay competitive – IF it’s used correctly. Facebook is far and away the most popular place for social media marketing, but businesses are missing out on the […]
07
Mar
Mar
Why Spring is a Great Time to Ramp Up Your Digital Advertising Efforts After a cold and snowy winter (especially in the Nation’s capital) spring is finally around the corner! A time of regrowth, renewal and most importantly, ice-free sidewalks, the prospect of spring is something we can all get excited about. While it might […]