If a business wants to succeed they have to adapt and change their marketing in order to reach consumers on new platforms that have been created. It’s something the industry has consistently experienced; however, it’s challenging to learn how to advertise in new ways. Content marketing is a way to reach your target audience without […]
Author Archives: Gustavo Natotschiev
16
Feb
Feb
What originally started out as something many Instagram users weren’t exactly a fan of has turned into one of the most used features in the app. This new feature has also opened a whole new door to social media marketing on Instagram. These stories allow brands to stay top-of-mind while connecting to current and potential […]
16
Jan
Jan
The last thing you want is your screen freezing as you try to close a ridiculous number of pop-ups with redundant, and sometimes, nonsense information. Sadly, when pop-ups first started being used, this was often the case. For this reason, any and all pop-ups since then have received a lot of criticism from consumers. However, […]
13
Dec
Dec
The online world is a fast-paced, unforgiving and ever-evolving environment that most people visit multiple times per day. It only makes sense that you need to be a part of this if you wish to have a successful business. Not only do you have to put your brand out there and stay true to it, […]
20
Nov
Nov
Without analytics, you’re simply assuming that your digital marketing campaigns have been doing okay. That’s not something you should be comfortable assuming. In order to truly understand what’s working for your business and what isn’t, you need to review the facts. What online platforms do your customers prefer using? Which products are more popular? All […]
01
Oct
Oct
SEO, as we know it, is one of the most optimal ways to help boost the visibility of the page you are looking to promote and increase its overall traffic. Having the algorithms of the world’s largest search engines work on your side can play a pivotal role in the likelihood of being found and […]
19
Jan
Jan
If you’ve opened the news lately, chances are you’ve seen at least a story or two about crowdfunding. Over the past few years, it’s become an increasingly popular way to raise money for all kinds of projects including films, products, charities, even walls (but let’s not get into that). The idea behind crowdfunding is simple: […]
11
Jan
Jan
If you’ve considered hiring a digital marketing expert to help promote your business, you’ve probably come across many ‘marketing experts’. You know, those who jump at the chance to present you with an outrageous marketing agency quote, and expensive, subscription-based, do-it-yourself marketing platforms that leave you even more confused about digital marketing than when you […]